Via Jobvine:
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Infographic by Jobvine Recruitment Network
Schreiben: 9 Tipps für lesefreundliche Texte
28
Sep
Schreiben gehört heute fast zu jedem Job. Lesefreundliche Texte helfen uns, unsere Ziele besser zu erreichen.
Für viele von uns gehört Schreiben zu den Haupttätigkeiten im Beruf: E-Mails, Berichte, Blogposts und vieles mehr. Lesefreundliches Schreiben gehört deshalb in jeden Werkzeugkasten und ist Voraussetzung, damit wir verstanden werden und die Zusammenarbeit im Job klappt. Ausserdem ist es höflich, mit der Zeit meines Lesers sorgsam umzugehen.
Dabei geht es weniger um Talent als vielmehr um einige ganz grundlegende Techniken. Die folgenden Tipps sind als Checkliste gedacht: Ist der Text fertig geschrieben, kannst Du damit in wenigen Minuten die Lesefreundlichkeit des Geschriebenen überprüfen.
1. Die Satzlänge prüfen Read the rest of this entry »
How Ebook Buyers Discover Books
24
Sep
Most writers write to get read, so how do readers discover ebooks?
To discover clues to the answer, I posted a survey over at Mobileread, the online forum popular with many ebook readers.
I challenged readers to select the single most common criterion they follow to discover their next read.
The results provide some interesting data points Smashwords authors and publishers might consider in their marketing efforts.
To capture a broad range of usable data, I suggested 12 answers, one of which was "Other." Respondents were allowed to select one answer only since I wanted to identify the single most important discovery criteria.
As of this writing, 206 people answered the survey. Click the image to enlarge it. Read the rest of this entry » 
Android users vs. iPhone users: a Comparison
16
Aug
The mobile industry has changed once again with Google acquiring Motorola Mobility. The market is now very much a game of Android vs. iPhone. While both Android and iPhone users love technology, there are generally some differences among people who are a part of these groups. Hunch.com has put together an infographic that demonstrates the major differences between Android device owners and iPhone fans:
According to Hunch, iPhone owners are 18% more likely to be women and 27% more likely to live in a city. Hunch’s study suggests that the iPhone crowd are a tad bit older and more sophisticated (many of them with a graduate degree). In addition, Android users are 80% more likely to have only a high school diploma.
From our own surveys, it does seem that conservatives better identify with Android with iPhone. As this model suggests, Android users are 20% more likely to be conservatives. Not surprisingly, those who make a better living are more likely to own an iPhone rather than an Android device.
Here is a short summary of how iPhone fans compare against Android users:
According to Hunch, iPhone owners are 18% more likely to be women and 27% more likely to live in a city. Hunch’s study suggests that the iPhone crowd are a tad bit older and more sophisticated (many of them with a graduate degree). In addition, Android users are 80% more likely to have only a high school diploma.
From our own surveys, it does seem that conservatives better identify with Android with iPhone. As this model suggests, Android users are 20% more likely to be conservatives. Not surprisingly, those who make a better living are more likely to own an iPhone rather than an Android device.
Here is a short summary of how iPhone fans compare against Android users:
- political views: liberal (iPhone) / conservative
- degree: graduate degree / diploma (Android)
- annual income: $200 or more / $50-100k
- attitude: optimists / pessimists
- personality: extroverts / introverts
- spending habits: spenders/ savers
- adoption: early adopters / late adopters
- travel habits: worldwide / native country